Welcome to the creative age : bananas, business and the death of marketing

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Title:

Author:

Earls, Mark.

ISBN:

9780470844991

Personal Author:

Earls, Mark.

Publication Information:

Chichester : New York : Wiley, 2002.

Physical Description:

xii, 276 p. : ill. ; 24 cm.

Contents:

Foreword / Adam Morgan -- Introduction: Bananas at Dawn -- 1. Creativity Is Our Inheritance -- 2. The Glorious Revolution -- 3. Tsunami -- 4. Who and How We Are -- 5. Ideas, Ideas, Ideas -- 6. All that You Can't Leave Behind (but must) -- 7. How to Have a Creative Age Idea -- 8. Interventions - It is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting purpose-ideas at the Heart of Business -- 11. A Place You Want to Work in -- 12. Us - Together.

Abstract:

"This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET.

Subject Term:

Marketing.

Creative ability in business.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015717172	658.8 E12W 2002	1	Searching... Unknown

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Summary

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.