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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

pt. 5. Delivering and Performing Service. Ch. 11. Employees' Roles in Service Delivery -- Ch. 12

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Marketing 3.0 : from products to customers to the human spirit

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

consumers -- Marketing the values to the employees -- Marketing the values to the channel partners

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Marketing 3.0 : From Products to Customers to the Human Spirit.

Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=514369
ebrary http://site.ebrary.com/id/10381059
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520
MyiLibrary http://www.myilibrary.com?id=268750

Format:

Electronic Resources

Publication Date

2010

Excerpt:

Marketing the Values to the Employees -- Chapter Five Marketing the Values to the Channel Partners

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Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

-- Managing Service Employees for Competitive Advantage -- Creating Relationships and Building Customer

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching

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Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

and Raymond P. Fisk -- Critical Service Encounters: The Employee's Viewpoint / Mary Jo Bitner, Bernard

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