Marketing : origins, concepts and environment. Wright, Ray.

-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing

Introduction to marketing. An overview of marketing -- Analysing the external environment's

6.0 enabler and environment. Understanding the tech enablers -- Building extended realities

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate

1.OverView of Strategic marketing -- 2.Ananlysis of the external marketing or business environment

Introduction to marketing. An overview of marketing -- Analysing the external environment's

Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets

advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision

environment -- 3. Understanding consumer decision-making -- 4. Analysing the competitive situation -- 5

environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing