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1. 
Cover image for Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances
by 
Woodside, Arch G.
Full text available online via ScienceDirect Books (restricted access)
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.
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2. 
Cover image for The long tail : how endless choice is creating unlimited demand
The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer
Available: Copies:
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