-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision

marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing

marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product

Cultural Branding -- 5. The Strategy Discourse and Marketing Studies -- 6. Research, Theory and Resistance

-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

Marketing research / Aaker, David A.