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1. 
Cover image for Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
by 
Canalichio, Pete, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO
Available: Copies:
2. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
, including: International advertising Campaign evaluation The changing role of media planning in agencies, to
Available: Copies:
3. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Evaluation.
Available: Copies:
4. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.
Available: Copies:
6. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
planning -- Marketing implementation and evaluation -- Marketing and the information economy.
Available: Copies:
7. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction
Available: Copies:
10. 
Cover image for New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales
Available: Copies:
11. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
; Global strategies ; Strategy evaluation and control.
Available: Copies:
12. 
Cover image for Sales management : an operational approach
Sales management : an operational approach
Sales management : an operational approach
by 
Abratt, Russell.
Format: 
Books
Publication Date 
1989
Excerpt: 
-- Evaluation of sales performance.
Available: Copies:
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