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Contemporary retail and marketing case studies

Van Heerden, Neels, 1957-

Format:

Books

Publication Date

2013

Excerpt:

executives, the collection provides a unique "inside" perspective on issues that challenge the local business

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The marketing gurus : lessons from the best marketing books of all time

Murray, Chris, 1951-

Format:

Books

Publication Date

2010

Excerpt:

Soundview Executive Book Summaries.

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The marketing gurus : lessons from the best marketing books of all times

Murray, Chris.

Format:

Books

Publication Date

2006

Excerpt:

Soundview executive book summaries.

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Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

Hodge, Richard.

Format:

Books

Publication Date

2006

Excerpt:

Sales executives.

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Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

of successful marketing initiatives, and insights from top business executives." "As the first book

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