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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning
Available: Copies:
2. 
Cover image for Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring
Available: Copies:
3. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in
Available: Copies:
5. 
Cover image for Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
laws of marketing -- Measuring how marketing really works -- Tracking trends and forecasting futures
Available: Copies:
6. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8
Available: Copies:
7. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in
Available: Copies:
10. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The
Available: Copies:
11. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation
Available: Copies:
12. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing
Available: Copies:
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