communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring

-- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

laws of marketing -- Measuring how marketing really works -- Tracking trends and forecasting futures

, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8

Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management

; Forecasting and the Future; Goals and Objectives.

-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation

information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing