Search Results for Foundations.

1.

Foundations of marketing

by

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Foundations of marketing / Jobber, David, 1947-

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2.

Foundations of marketing

by

Jobber, David.

Format:

Books

Publication Date

2003

Excerpt:

Foundations of marketing / Jobber, David.

Available: Copies:

3.

Marketing : strategic foundations

by

Busch, Paul S.

Format:

Books

Publication Date

1985

Excerpt:

Marketing : strategic foundations / Busch, Paul S.

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4.

Foundations of marketing

by

Pride, William M., 1942- author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html

Format:

Books

Publication Date

2017

Excerpt:

Foundations of marketing / Pride, William M., 1942- author.

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5.

Foundations of marketing theory : toward a general theory of marketing

by

Hunt, Shelby D.

Format:

Books

Publication Date

2002

Excerpt:

Foundations of marketing theory : toward a general theory of marketing / Hunt, Shelby D.

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6.

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

pt. 1. Foundations for Services Marketing. Ch. 1. Introduction to Services -- Ch. 2. Conceptual

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7.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

four key parts, walking the student through the foundations of brand communication, communication

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8.

In search of a new logic for marketing : the foundation of contemporary marketing theory

by

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

Format:

Books

Publication Date

2007

Excerpt:

In search of a new logic for marketing : the foundation of contemporary marketing theory / Grönroos

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9.

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

CAM Foundation.

Available: Copies:

10.

The fundamentals and practice of marketing

by

Wilmshurst, John.

Format:

Books

Publication Date

1984

Excerpt:

CAM Foundation.

Available: Copies:

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