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1. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Foundations of marketing / Jobber, David, 1947-
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2. 
Cover image for Foundations of marketing
by 
Jobber, David.
Format: 
Books
Publication Date 
2003
Excerpt: 
Foundations of marketing / Jobber, David.
Available: Copies:
by 
Busch, Paul S.
Format: 
Books
Publication Date 
1985
Excerpt: 
Marketing : strategic foundations / Busch, Paul S.
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4. 
Cover image for Foundations of marketing
by 
Pride, William M., 1942- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of marketing / Pride, William M., 1942- author.
Available: Copies:
by 
Hunt, Shelby D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Foundations of marketing theory : toward a general theory of marketing / Hunt, Shelby D.
Available: Copies:
6. 
Cover image for Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
pt. 1. Foundations for Services Marketing. Ch. 1. Introduction to Services -- Ch. 2. Conceptual
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7. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
four key parts, walking the student through the foundations of brand communication, communication
Available: Copies:
by 
Grönroos, Christian, 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
In search of a new logic for marketing : the foundation of contemporary marketing theory / Grönroos
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9. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
CAM Foundation.
Available: Copies:
by 
Wilmshurst, John.
Format: 
Books
Publication Date 
1984
Excerpt: 
CAM Foundation.
Available: Copies:
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