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1. 
Cover image for Marketing 6.0 : the future is immersive
Marketing 6.0 : the future is immersive
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing 6.0 : the future is immersive / Kotler, Philip, author.
Available: Copies:
2. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Winning the story wars : why those who tell--and live--the best stories will rule the future /
Available: Copies:
3. 
Cover image for Does marketing need reform? : fresh perspectives on the future
Does marketing need reform? : fresh perspectives on the future
by 
Sheth, Jagdish N.
Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005025003.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Does marketing need reform? : fresh perspectives on the future / Sheth, Jagdish N.
Available: Copies:
4. 
Cover image for Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by 
Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: 
Books
Publication Date 
2005
Excerpt: 
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
Available: Copies:
5. 
Cover image for Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Space race : an inside view of the future of communications planning / Taylor, Jim.
Available: Copies:
6. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.
Available: Copies:
7. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
the effectiveness of the IMC tools.
Available: Copies:
8. 
Cover image for Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
by 
Canalichio, Pete, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO
Available: Copies:
9. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Communication Planning -- The Role of Communication in Advertising and Marketing -- Working with a Situation
Available: Copies:
10. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
Ownership. Chapter 5; The Communal Table. Chapter 6; Ther Peer-to-Peer Economy. Chapter 7; The Power of the
Available: Copies:
11. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
the effectiveness of the IMC tools.
Available: Copies:
12. 
Cover image for The marketing manifesto
The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Excerpt: 
The marketing manifesto / Hood, David J.
Available: Copies:
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