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1. 
Cover image for Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
that also uplift the human spirit, and honor larger human goals, such as justice and environmental
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2. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals
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3. 
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of
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5. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
customer value ; Conclusion -- 8 FusionBrand principles for brand communications Communication goals
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7. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information
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8. 
Cover image for Marketing planning & strategy
by 
Jain, Subhash C., 1942-
Format: 
Books
Publication Date 
1999
Excerpt: 
Objectives and Goals -- Strategy Formulation. Strategy Selection. Portfolio Analysis -- Strategy
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