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1. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers.
Available: Copies:
2. 
Cover image for Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
the Twenty-First Century -- A Very Short History of the World -- The Twentieth Century: The Century
Available: Copies:
3. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology
Available: Copies:
by 
Baker, Michael J., 1935-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- History.
Available: Copies:
5. 
Cover image for Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- A history of marketing thought / Mark Tadajewski -- Postmodern marketing and beyond / Pauline
Available: Copies:
6. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Case History: Sharp Watches -- 3. Who Do You Think You Are, Anyway? -- Case History: Porte Advertising
Available: Copies:
7. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three
Available: Copies:
8. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic
Available: Copies:
9. 
Cover image for Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
The view from out here; getting changed -- A history of seduction -- Style addicts; the first
Available: Copies:
10. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
Network Function -- What Exactly Is the Internet -- A Brief History of the Internet -- How the Internet
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12. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of
Available: Copies:
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