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1. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
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2. 
Cover image for The must-have customer : 7 steps to winning the customer you haven't got
The must-have customer : 7 steps to winning the customer you haven't got
The must-have customer : 7 steps to winning the customer you haven't got
by 
Gordman, Robert.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
The must-have customer : 7 steps to winning the customer you haven't got / Gordman, Robert.
Available: Copies:
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