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1. 
Cover image for Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Service industries -- Marketing.
Available: Copies:
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
marketing experiences across a broad spectrum of industries, with special attention being given to emerging
Available: Copies:
4. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
Available: Copies:
5. 
Cover image for Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Service industries -- Marketing.
Available: Copies:
6. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2002
Excerpt: 
, marketing and advertising industries to this text. unique collaboration of respected authors, both
Available: Copies:
7. 
Cover image for Electronic commerce : strategies and models for business-to-business trading
by 
Timmers, Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
"Drawing on case studies of companies such as Marshall Industries, FedEx, Industry.Net, Amazon
Available: Copies:
8. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Buying Behavior -- 8. Analyzing Industries and Competitors -- 9. Identifying Market Segments and
Available: Copies:
9. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Service industries -- Marketing.
Available: Copies:
10. 
Cover image for Introduction to fashion merchandising
by 
Rath, Patricia Mink.
Format: 
Books
Publication Date 
1994
Excerpt: 
Industrie de l'habillement -- États-Unis.
Available: Copies:
by 
Leadley, Peter J.
Format: 
Books
Publication Date 
1992
Excerpt: 
Loisirs -- Industrie -- Grande-Bretagne -- Gestion.
Available: Copies:
by 
Corey, E. Raymond.
Format: 
Books
Publication Date 
1983
Excerpt: 
Marketing industriel -- Cas, Études de.
Available: Copies:
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