Marketing and information technology : the strategy, application and implementation of IT in

John Wiley series in information systems.

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets

Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701

. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7

environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

This book has been written with the objectives of providing students with the latest information on

. Characteristics of tourism marketing -- PART 2: Gathering information for decision-making -- 3. The tourism