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Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

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Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

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Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html

Format:

Books

Publication Date

2024 2013

Excerpt:

pt. 4. Aligning Service Design and Standards. Ch. 8. Service Innovation and Design -- Ch. 9

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the USA and

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Drucker on marketing : lessons from the world's most influential business thinker

Cohen, William A., 1937-

Format:

Books

Publication Date

2013

Excerpt:

.Marketing Is Leadership -- pt. II Innovation and Entrepreneurship -- 6.Where the Best Innovations Come From

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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

Safko, Lon.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Technological innovations.

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The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; The product life cycle ; Diffusion of innovation ; Developing new products ; Pricing strategies

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The shift : the transformation of today's marketers into tomorrow's growth leaders

Davis, Scott M., 1964-

Format:

Books

Publication Date

2009

Excerpt:

Technological innovations.

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The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

Innovations technologiques.

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10.

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Format:

Books

Publication Date

2006

Excerpt:

Product Innovation Charter -- A World on How to Prepare a Product Innovation Charter -- The New Product

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11.

Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

successful brands -- Innovation and new product development -- Pricing policy: delivering value

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