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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for
Available: Copies:
2. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising as Topic.
Available: Copies:
3. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get
Available: Copies:
4. 
Cover image for Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the
Available: Copies:
5. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet.
Available: Copies:
6. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
7. 
Cover image for Heads in beds : hospitality and tourism marketing
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
brochures and collateral materials, promotions and public relations, Internet marketing, and several key
Available: Copies:
9. 
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
Available: Copies:
11. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
12. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
Available: Copies:
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