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1. 
Cover image for Kellogg on marketing
Kellogg on marketing
Kellogg on marketing
by 
Iacobucci, Dawn.
Format: 
Books
Publication Date 
2001
Excerpt: 
J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
Available: Copies:
2. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic brand management / Chernev, Alexander, author
Available: Copies:
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