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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
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2. 
Cover image for How to make sales when you don't like selling
by 
Fairweather, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
with first things first -- Successful selling means satisfying needs -- Listening to the language of
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3. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and
Available: Copies:
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