Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis

-- Media Communication Strategy and Tactics -- Learning the Language of Media Planning -- Learning about

with first things first -- Successful selling means satisfying needs -- Listening to the language of

; Negotiating with the consumer ; What about refills? ; Has it expired? ; The language puzzle ; The digital

language -- Measuring effectiveness -- Regulating advertisements -- Postscript : advertising in crisis.

Markup Language -- Some Basic Markups -- Fast Computer Graphics -- Fine Tuning the Artwork -- Web