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The shift : the transformation of today's marketers into tomorrow's growth leaders

Davis, Scott M., 1964-

Format:

Books

Publication Date

2009

Excerpt:

The shift : the transformation of today's marketers into tomorrow's growth leaders / Davis, Scott M

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible

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Connected marketing : the viral, buzz and word of mouth revolution

Kirby, Justin.

Format:

Books

Publication Date

2006

Excerpt:

-- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive

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Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Products -- 12. Managing Life-Cycle Strategies -- 13. Designing Marketing Strategies for Market Leaders

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Marketing in practice

Leader, W. G.

Format:

Books

Publication Date

1990

Excerpt:

Marketing in practice / Leader, W. G.

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