Search Results for Leadership

Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

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Context planning and channel innovation : reading pack

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

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The marketing manifesto

Hood, David J.

Format:

Books

Publication Date

2013

Excerpt:

leadership: it is time to step up to the mark.

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Drucker on marketing : lessons from the world's most influential business thinker

Cohen, William A., 1937-

Format:

Books

Publication Date

2013

Excerpt:

.Marketing Is Leadership -- pt. II Innovation and Entrepreneurship -- 6.Where the Best Innovations Come From

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Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Productivity -- Organizing for Change Management and Service Leadership.

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Big brands, big trouble : lessons learned the hard way

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

-- Crest Toothpaste: look, ma, no leadership -- Burger King: always under new management -- Firestone: dead

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Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

, market leadership and branding in the budget hotel sector -- Longlands at Cartmel: an innovative Internet

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Immediate Past. The Second Credo: Build a Lighthouse Identity. The Third Credo: Assume Thought Leadership of

Available: Copies:

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