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by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2005
Excerpt: 
PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life /
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by 
Norman, Jan.
Format: 
Books
Publication Date 
2004
Excerpt: 
What no one ever tells you about marketing your own business : real-life advice from 101 successful
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3. 
Cover image for Emotion marketing : the Hallmark way of winning customers for life
by 
Robinette, Scott.
Format: 
Books
Publication Date 
2001
Excerpt: 
Emotion marketing : the Hallmark way of winning customers for life / Robinette, Scott.
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4. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer
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5. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies
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6. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
market segments --6. Marketing strategies in the life cycle --7. Branding and positioning --Section 3
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7. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
Young adults -- Conduct of life.
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8. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer
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9. 
Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2013
Excerpt: 
field guide offers 30 battlefield-tested manoeuvres that will breathe vibrant life into any battle plan
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10. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; The product life cycle ; Diffusion of innovation ; Developing new products ; Pricing strategies
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11. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
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12. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
just another medium -- Execution is the x-factor : bringing the brand media strategy to life
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