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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down
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3. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
; Approvals up the line ; Extra offerings ; Offshooting the printer ; The offshoot of the brand consultant
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4. 
Cover image for Positioning : the battle for your mind
by 
Ries, Al.
Format: 
Books
Publication Date 
2001
Excerpt: 
reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers
Available: Copies:
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