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1. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing marketing strategy market market research market analysis development cases
Available: Copies:
2. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions
Available: Copies:
3. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
, Positioning, and Marketing Objectives -- 9. The Marketing Plan and the 8 Ps -- 10. Product Development and
Available: Copies:
4. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that
Available: Copies:
by 
University of Maryland University College. Office of Instructional Development.
Format: 
Video disc
Publication Date 
2006 1993
Excerpt: 
University of Maryland University College. Office of Instructional Development.
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6. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
7. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
Available: Copies:
8. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
Available: Copies:
9. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
Available: Copies:
12. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling
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