15 Results Found
000000000000IIE
1.
by
Cravens, David W.
Format:
Books
Publication Date
2013
Excerpt:
marketing marketing strategy market market research market analysis development cases
2.
by
Baines, Paul, 1973-
Format:
Books
Publication Date
2011
Excerpt:
Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions
3.
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
, Positioning, and Marketing Objectives -- 9. The Marketing Plan and the 8 Ps -- 10. Product Development and
4.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that
5.
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
by
University of Maryland University College. Office of Instructional Development.
Format:
Video disc
Publication Date
2006 1993
Excerpt:
University of Maryland University College. Office of Instructional Development.
7.
by
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format:
Books
Publication Date
2004
Excerpt:
The new strategic brand management : creating and sustaining brand equity long term / Kapferer
8.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
9.
by
Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format:
Books
Publication Date
2003
Excerpt:
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
10.
by
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2002
Excerpt:
Marketing management and strategy / Doyle, Peter, 1943-2003.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
12.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling
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