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1. 
Cover image for New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
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2. 
Cover image for Kellogg on marketing
Kellogg on marketing
Kellogg on marketing
by 
Iacobucci, Dawn.
Format: 
Books
Publication Date 
2001
Excerpt: 
J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
Available: Copies:
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