8 Results Found
00000000IIE
1.
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
and techniques of positioning -- Building brand equity -- Brand narrative and relational management
2.
by
Keller, Kevin Lane, 1956-
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2008
Excerpt:
Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane
3.
by
Jobber, David, 1947-
Format:
Books
Publication Date
2006
Excerpt:
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
4.
by
Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format:
Books
Publication Date
2003
Excerpt:
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
5.
by
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format:
Books
Publication Date
1998
Excerpt:
Relationship marketing : new strategies, techniques, and technologies to win the customers you want
by
Abratt, Russell.
Format:
Books
Publication Date
1989
Excerpt:
Sales management : an operational approach / Abratt, Russell.
7.
by
Reilly, Robert T.
Format:
Books
Publication Date
1988
Excerpt:
Travel and tourism marketing techniques / Reilly, Robert T.
by
Coffman, C. DeWitt (Charles DeWitt)
Format:
Books
Publication Date
1980
Excerpt:
Hospitality for sale : techniques of promoting business for hospitality establishments / Coffman, C
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