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1.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management. Kotler, Philip.

Available: Copies:

2.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

3.

Cover image for Sales management

Sales management

Sales management

by

Abratt, Russell.

Format:

Books

Publication Date

2000

Excerpt:

Sales management / Abratt, Russell.

Available: Copies:

4.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

5.

Cover image for Sales management

Sales management

Sales management

by

Connett, Brian I.

Format:

Books

Publication Date

2010

Excerpt:

Sales management / Connett, Brian I.

Available: Copies:

6.

Cover image for Retail management

Retail management

by

Cox, Roger, 1936-

Format:

Books

Publication Date

2000

Excerpt:

Retail management / Cox, Roger, 1936-

Available: Copies:

7.

Cover image for Marketing management

Marketing management

Marketing management

by

Van der Walt, Annamarie.

Format:

Books

Publication Date

1996

Excerpt:

Marketing management / Van der Walt, Annamarie.

Available: Copies:

8.

Cover image for Marketing management

Marketing management

Marketing management

by

Marx, S. (Sieg)

Format:

Books

Publication Date

1993

Excerpt:

Marketing management / Marx, S. (Sieg)

Available: Copies:

9.

Cover image for Promotional management

Promotional management

Promotional management

by

Govoni, Norman A. P.

Format:

Books

Publication Date

1986

Excerpt:

Promotional management / Govoni, Norman A. P.

Available: Copies:

10.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

11.

Cover image for Strategic market management

Strategic market management

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

12.

Strategic brand management

by

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

Available: Copies:

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Subject: Marketing.

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Author

Kotler, Philip.

(11)

Lamb, Charles W.

(9)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Aaker, David A.

(4)

Armstrong, Gary (Gary M.)

(4)

Hair, Joseph F.

(4)

McDaniel, Carl, Jr., 1941- author.

(4)

McDonald, Malcolm.

(4)

Abratt, Russell.

(3)

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Elliott, Roger (Associate professor), author.

(3)

Engel, James F.

(3)

(3)

(3)

Keller, Kevin Lane, 1956-

(3)

Klopper, H. B., 1974- author.

(3)

McDaniel, Carl, Jr., 1941-

(3)

(3)

Boshoff, Christo, author

(2)

Brink, Annekie.

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

(2)

Hair, Joseph F., Jr., 1944- author.

(2)

Hair, Joseph F., author

(2)

Institute of Marketing.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kinnear, Thomas C., 1943-

(2)

Koekemoer, Ludi.

(2)

Lamb, Charles W., author

(2)

Lamb, Charles W., author.

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

(2)

(2)

Terblanch©♭, N. S., author

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van Noordwyk, A.

(2)

Warshaw, Martin R.

(2)

Alderman, Jerry D.

(1)

American Management Association.

(1)

Baines, Paul, 1973-

(1)

(1)

(1)

(1)

Berthon, Pierre.

(1)

(1)

Bitner, Mary Jo.

(1)

Blewett, Stephen.

(1)

Boone, Louis E.

(1)

Boshoff, Christo, author.

(1)

(1)

Boyd, Harper W.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

(1)

Brittain, Paul.

(1)

(1)

CAM Foundation.

(1)

Campelo, Adriana, editor.

(1)

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

Cox, Roger, 1936-

(1)

Cravens, David W.

(1)

Cronje, G. J. de J. (Gerhardus Josephus de Jager), 1943-

(1)

Czinkota, Michael R.

(1)

Cônsoli, Matheus Alberto.

(1)

D'Amico, Michael.

(1)

Dahlén, Micael.

(1)

Davis, Robert T., 1921-1995.

(1)

Davis, Scott M., 1964-

(1)

(1)

Dibb, Sally, 1963-

(1)

Dobias, Lisa, author.

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

(1)

Etzel, Michael J.

(1)

Fahy, John, 1962-

(1)

(1)

Fernandes, N. (Naquita)

(1)

Ford, David, 1944-

(1)

Ford, John B. (John Battice), 1949- author.

(1)

Fullerton, Jami A., 1963- author.

(1)

Galper, Morton.

(1)

Gerstman, Richard.

(1)

(1)

Gordon, Ian, 1952 June 19-

(1)

Govoni, Norman A. P.

(1)

Gremler, Dwayne D.

(1)

(1)

Guiltinan, Joseph P.

(1)

Gummesson, Evert, 1936-

(1)

Hair, Joseph F., Jr., 1944-

(1)

Hennessey, Hubert D.

(1)

Holmes, George.

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Houston, Michael J.

(1)

IMP Project Group.

(1)

Iacobucci, Dawn.

(1)

Ibrahim, Essam, author.

(1)

Insight Media (Firm).

(1)

Institute of Leisure & Amenity Management (Great Britain)

(1)

J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.

(1)

Jain, Subhash C., 1942-

(1)

Jeannet, Jean-Pierre.

(1)

Jeannet, Jean-Pierre. International marketing management.

(1)

Jobber, David, 1947-

(1)

Johansson, Johny K.

(1)

Johnson, Carla, author.

(1)

Jooste, C. J. (Christiaan Johannes)

(1)

Jugenheimer, Donald W.

(1)

Jugenheimer, Donald W., author.

(1)

Kapferer, Jean-Noël.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Kelley, Larry D., 1955-

(1)

Kelley, Larry D., 1955- author.

(1)

Koranda, David E., author.

(1)

Kumar, V., 1957-

(1)

Kurtz, David L.

(1)

Lange, Fredrik.

(1)

Leadley, Peter J.

(1)

Levy, Michael, 1950-

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lucas, G. H. G. (Gysbert Hendrik George), 1940-

(1)

(1)

Marx, S, 1939- (Siegfried)

(1)

Marx, S. (Sieg)

(1)

Mathieson, Rick.

(1)

McDaniel, Carl D.

(1)

McDaniel, Carl.

(1)

(1)

(1)

Meyers, Herbert M.

(1)

Montecchi, Matteo, author.

(1)

Morgan, Adam, 1969-

(1)

Morrison, Alastair M.

(1)

Neves, Marcos Fava.

(1)

(1)

O'Shaughnessy, John, 1927-

(1)

Page, Kelly, 1974-

(1)

(1)

Pennsylvania State University. Audio-Visual Services.

(1)

Piercy, Nigel, 1953-

(1)

(1)

Randall, Geoffrey.

(1)

Reilly, Robert T.

(1)

Rose, Robert, author.

(1)

Rosenbloom, Bert.

(1)

Rudansky-Kloppers, S.

(1)

Rughase, Olaf G., 1968-

(1)

Sachdev, Raj, author.

(1)

Schoell, William F.

(1)

(1)

Sheehan, Kim Bartel, 1958- author.

(1)

(1)

Sherriff, Neville, 1950-

(1)

Shimp, Terence A.

(1)

Shipka, Danny, 1967- author.

(1)

Silverman, George, 1942-

(1)

Smith, Terry, 1955-

(1)

Snyder, David P.

(1)

Sonnier, Lauron.

(1)

Stanton, William J.

(1)

Stanton, William.

(1)

Summers, Jane, 1962-

(1)

Terblanché, N. S., author.

(1)

(1)

University of Maryland University College. Office of Instructional Development.

(1)

Van Heerden, Neels, 1957-

(1)

Van der Walt, A.

(1)

Van der Walt, Annamarie, 1932-

(1)

Van der Walt, Annamarie.

(1)

Van der Westhuizen, Brian.

(1)

Wales, Hugh G., author.

(1)

Walker, Bruce J.

(1)

Walker, Orville C.

(1)

Walker, Orville C. Marketing strategy.

(1)

Warshaw, Martin R., author.

(1)

Webster, Frederick E.

(1)

West, Douglas C. Strategic marketing. Third edition.

(1)

West, Douglas C., author.

(1)

Wilson, Jerry R.

(1)

(1)

(1)

Zeithaml, Valarie A.

(1)

Zikmund, William G.

(1)

Format

(130)

Electronic Resources

(6)

(1)

(1)

Item Category 1

Material Type

Language

(138)

Library

Shelf Location

Publication Date

Subject

Marketing -- Management.

(46)

Marketing -- South Africa.

(11)

Sales management.

(11)

(10)

(10)

Brand name products -- Management.

(8)

Marketing -- Gestion.

(8)

Marketing -- South Africa -- Management.

(8)

Strategisch management.

(8)

Branding (Marketing)

(7)

(6)

Communication in marketing.

(6)

(6)

Strategisches Management.

(6)

Customer relations.

(5)

(5)

Marketingmanagement.

(5)

Brand name products.

(4)

Industrial management.

(4)

(4)

Product management.

(4)

Relationship marketing.

(4)

Strategic planning.

(4)

Business -- Handbooks, manuals, etc.

(3)

Business enterprises -- Finance.

(3)

(3)

(3)

Export marketing.

(3)

Marketing -- Decision making.

(3)

Marketing -- Planning.

(3)

Productontwikkeling.

(3)

Produits nouveaux -- Gestion.

(3)

Sales promotion.

(3)

Service industries -- Marketing.

(3)

Advertising -- Tourism.

(2)

Advertising media planning.

(2)

Beziehungsmanagement.

(2)

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

(2)

Marketing -- Management -- Case studies.

(2)

Marketing channels.

(2)

Marketing research.

(2)

Marketingstrategie.

(2)

Marknadsföring.

(2)

Marktkommunikation.

(2)

New products -- Management.

(2)

Productiemanagement.

(2)

Produits commerciaux -- Gestion.

(2)

Produits de marque -- Gestion.

(2)

Professions -- Marketing.

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

Administração de marketing.

(1)

Advertisers -- Attitudes.

(1)

Aufsatzsammlung.

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Business communication.

(1)

Business cycles.

(1)

Business networks -- Management.

(1)

Business networks.

(1)

(1)

Canales de comercialización.

(1)

Circuits de distribution.

(1)

Commerce mobile.

(1)

Communication en marketing.

(1)

Comunicación en mercadeo.

(1)

Consumer behavior.

(1)

(1)

Corporate culture.

(1)

Creative ability in business.

(1)

Customer services -- Marketing.

(1)

Customer services.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

(1)

Direct marketing.

(1)

Draadloze communicatie.

(1)

Drucker, Peter F. (Peter Ferdinand), 1909-2005.

(1)

Electronic commerce -- Management.

(1)

Electronic commerce.

(1)

(1)

(1)

(1)

Europäische Union.

(1)

Export marketing -- Management -- Case studies.

(1)

Food service -- Marketing.

(1)

(1)

(1)

(1)

(1)

(1)

Handbooks and manuals.

(1)

Hospitality industry -- Marketing.

(1)

Hospitality industry Marketing

(1)

Hotel management.

(1)

Integrated marketing.

(1)

Integriertes Management.

(1)

International trade.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

(1)

Klantenservice.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Kundenmanagement.

(1)

(1)

Leisure industry -- Great Britain.

(1)

Leisure industry.

(1)

Loisir -- Aspect économique -- Grande-Bretagne.

(1)

Loisir -- Grande-Bretagne -- Marketing.

(1)

Loisirs -- Industrie -- Grande-Bretagne -- Gestion.

(1)

Marchés d'exportation -- Gestion.

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

(1)

Market research.

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Australia -- Management.

(1)

Marketing -- Case studies.

(1)

Marketing -- Europe -- Management.

(1)

Marketing -- Great Britain.

(1)

Marketing -- Macro-environment.

(1)

Marketing -- Micro-environment.

(1)

Marketing -- Planification.

(1)

Marketing -- South Africa -- Case studies.

(1)

Marketing -- Werbung -- Kaufmännische Berufe.

(1)

Marketing Case studies Management

(1)

Marketing channels -- Management.

(1)

Marketing direct.

(1)

Marketing plan.

(1)

Marketingforschung.

(1)

(1)

Marktforschung.

(1)

Marktonderzoek.

(1)

Marques de commerce.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

(1)

Merken (commercie)

(1)

Mobile commerce.

(1)

(1)

(1)

(1)

Organizational change.

(1)

Organizational effectiveness.

(1)

(1)

Place marketing.

(1)

Planification stratégique.

(1)

Portfoliomanagement.

(1)

Produit de marque.

(1)

Produits de marque.

(1)

Produits nouveaux.

(1)

Produktmanagement.

(1)

Produktpolitik.

(1)

Promoción de ventas.

(1)

Public relations.

(1)

(1)

(1)

Qualitätssicherung.

(1)

Raziskave trga.

(1)

(1)

(1)

Retail trade -- Management.

(1)

Retail trade -- South Africa -- Case studies.

(1)

(1)

Risk management.

(1)

Sales management -- South Africa.

(1)

Sales promotion

(1)

Sales-promotion.

(1)

(1)

Servicepolitik.

(1)

Small business -- Management.

(1)

Strategic management.

(1)

Strategische Planung.

(1)

Strategische planning.

(1)

Strateéski management.

(1)

Strateésko planiranje.

(1)

Success in business.

(1)

Südafrika (Staat)

(1)

Technological innovations.

(1)

Total quality management.

(1)

Tourism -- Marketing.

(1)

Tourism Marketing

(1)

(1)

(1)

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