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Manager's guide to online marketing

Weaver, Jason D.

Format:

Books

Publication Date

2013

Excerpt:

Manager's guide to online marketing / Weaver, Jason D.

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Manager's guide to marketing, advertising, and publicity

Callen, Barry.

Format:

Books

Publication Date

2010 2009

Excerpt:

Manager's guide to marketing, advertising, and publicity / Callen, Barry.

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Marketing outcomes for business managers. 6, Marketing strategies

Smit, Leon.

Format:

Books

Publication Date

2000

Excerpt:

Marketing outcomes for business managers. 6, Marketing strategies / Smit, Leon.

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The sales manager's profit planner : planning and controlling the selling function

Holmes, George.

Format:

Books

Publication Date

1991

Excerpt:

The sales manager's profit planner : planning and controlling the selling function / Holmes, George.

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Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

brand managers, marketers, and designers a proven, universal five-phase process for creating and

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Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W.

Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf

Format:

Books

Publication Date

2009

Excerpt:

Key marketing metrics : the 50+ metrics every manager needs to know / Farris, Paul W.

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

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Electronic Resources

Publication Date

2003

Excerpt:

Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.

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Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of

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10.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

readable and extremely practical text. Introductory students and experienced managers alike will find this

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11.

Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

.com, Citius Belgium and TradeZone, Paul Timmers addresses the critical issues facing managers today as they

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12.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

"Successful market management depends on the manager's ability to think strategically, and to

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