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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers
Available: Copies:
2. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
services -- Contact us -- FAQs -- News and investor relations -- Search engines and site maps -- It's a
Available: Copies:
3. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III
Available: Copies:
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