Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

-concept -- Market segmentation -- The consumer decision-making process -- Household decision making

Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

-- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer

behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning

Market segmentation -- South Africa.

Taking a market segmentation approach, this latest edition of a respected text carefully balances

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

Market segmentation.