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1. 
Cover image for Marketing to women : how to increase your share of the world's largest market
by 
Barletta, Marti.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing to women : how to increase your share of the world's largest market / Barletta, Marti.
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3. 
Cover image for The 22 immutable laws of marketing : violate them at your own risk
by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The
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