Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole / Barber

Supply chains, markets and power : mapping buyer and supplier power regimes / Cox, Andrew W.

Kotler on marketing : how to create, win, and dominate markets / Kotler, Philip.

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing

-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets

. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business