Marketing methods to improve company strategy : applied tools and frameworks to improve a company's

"Advertising Media Planning blends the latest methods for digital communication and an

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

but offers that content with various direct response methods, online and offline, to generate leads

method / Canalichio, Pete, author.

today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods

intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods

: Specific alternative media methods are discussed in separate chapters, including electronic and social

-- Six steps to harnessing word of mouth -- Which methods work best for what? : a word-of-mouth checklist

marketing methods -- The growing importance of the Internet -- Structure and organization of the campaign

expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas, and values - where the

-- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued