Search Results for Nature.

Select an Action

14 Results Found

1 2

000000000000IIE

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2020

Excerpt:

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

Available: Copies:

Sustainability marketing : a global perspective

Belz, Frank-Martin.

Format:

Books

Publication Date

2012

Excerpt:

Marketer Perspective -- The Nature of Price Systems -- 10.Convenience -- Consumption and Convenience

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global

Available: Copies:

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2009

Excerpt:

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

Available: Copies:

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

The nature and scope of marketing. The field of marketing -- The dynamic marketing environment

Available: Copies:

Foundations of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

1. The nature of marketing. -- 2. The global marketing environment. -- 3. Understanding customer

Available: Copies:

Introduction to marketing

Strydom, Johan.

Format:

Books

Publication Date

2004

Excerpt:

Ch. 1 The nature of marketing -- Ch. 2 The modern marketing environment of business -- Ch. 3

Available: Copies:

The business marketing course : managing in complex networks

Ford, David, 1944-

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html

Format:

Books

Publication Date

2002

Excerpt:

Understanding Business Marketing and Purchasing -- The nature of business markets -- A definition

Available: Copies:

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

Format:

Books

Publication Date

2002

Excerpt:

Wales: 'natural revival' -- 8. Brand Western Australia: 'Holidays of an entirely different nature' -- 9

Available: Copies:

10.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

, services, and ideas -- Strategies for new products and the product life cycle -- The nature of the supply

Available: Copies:

11.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Satisfaction -- The Nature of High-Performance Businesses -- Delivering Customer Value and Satisfaction

Available: Copies:

12.

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

The Size and Nature of the Big Fish. More Blood from a Smaller Stone. The Consumer Isn't. What Is a

Available: Copies:

Select an Action

1 2

	{displayName}	{count}
{error}