Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media

responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

Snackwell's -- Opportunity Identification and Selection: Strategic Planning for New Products -- Why Have

opportunity ; Research brings opportunities ; The fresh meat opportunity ; The natural instinct ; The

plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for

Opportunity analysis -- Formulating marketing strategies -- Implementation and control.

-- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation