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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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In search of a new logic for marketing : the foundation of contemporary marketing theory

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

Format:

Books

Publication Date

2007

Excerpt:

behavior interface -- Ch. 7. Quo vadis, marketing? : toward a relationship marketing paradigm -- Ch. 8

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

buying behavior. -- 7. Organizational buyer behavior of group market. -- 8. Market segmentation

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Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

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Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

. Organizational Markets and Buying Behavior. Ch. 7. Market Segmentation. Ch. 8. Targeted Marketing -- Sect. III

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