Search Results for PERSONALITY.

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6 Results Found

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Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

Available: Copies:

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational

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The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

's really quite amazing ; Forming a personality ; The image-creating package ; The functional package ; The

Available: Copies:

The marketing plan : how to prepare and implement it

Luther, William M.

Connect to electronic book via ebrary.
ebrary http://site.ebrary.com/id/10120161
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845
EBSCOhost Click here for LLCC access.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using

Available: Copies:

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand

Available: Copies:

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

worth -- Personal characteristics: genetics, race, gender, age, and personality -- Trends in

Available: Copies:

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