5 Results Found
00000IIE
1.
by
Brassington, Frances.
Format:
Books
Publication Date
2013
Excerpt:
-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non
2.
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
3.
by
Chaffey, Dave, 1963-
Format:
Books
Publication Date
2009
Excerpt:
channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a
4.
by
Kirby, Justin.
Format:
Books
Publication Date
2006
Excerpt:
-- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive
5.
by
Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures
Format:
Books
Publication Date
2003
Excerpt:
: classic failures; idea failures; extension failures; PR failures; culture failures; people failures
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