Search Results for Packaging.

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10 Results Found

0000000000IIE

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

The visionary package : using packaging to build effective brands / Meyers, Herbert M.

Available: Copies:

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the

Available: Copies:

Marketing essentials

Dibb, Sally, 1963-

Format:

Books

Publication Date

2013

Excerpt:

marketing communications -- Branding and packaging -- Planning and implementation.

Available: Copies:

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

research -- Product decisions -- Branding and packaging -- Developing products and managing product

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Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Partnership -- 11. People: Services and Service Quality -- 12. Packaging and Programming -- 13. The

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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Brands, packaging and other product features -- Services marketing -- Price. Price determination

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Fashion brands : branding style from Armani to Zara

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

Format:

Books

Publication Date

2005

Excerpt:

't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty

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Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

conferencing ; Mobile phones ; Sponsorship ; Exhibitions, packaging and field marketing.

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Practical marketing and sales for South African business

Blewett, Stephen.

Format:

Books

Publication Date

1999

Excerpt:

packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.

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10.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17

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