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1. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Palgrave Macmillan,
Available: Copies:
2. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Palgrave Macmillan,
Available: Copies:
3. 
Cover image for Marketing through turbulent times
Marketing through turbulent times
by 
Darroch, Jenny.
Format: 
Books
Publication Date 
2010
Excerpt: 
Palgrave Macmillan,
Available: Copies:
4. 
Cover image for Sensory marketing
Sensory marketing
by 
Hultaen, Bertil, 1949-
Format: 
Books
Publication Date 
2009
Excerpt: 
Palgrave Macmillan,
Available: Copies:
5. 
Cover image for Creative marketing : an extended metaphor for marketing in a new age
Creative marketing : an extended metaphor for marketing in a new age
by 
Fillis, Ian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Palgrave Macmillan,
Available: Copies:
6. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Palgrave Macmillan,
Available: Copies:
7. 
Cover image for Contemporary strategic marketing
Contemporary strategic marketing
by 
Brennan, Ross, 1957-
Format: 
Books
Publication Date 
2002
Excerpt: 
Palgrave Macmillan,
Available: Copies:
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