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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
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2. 
Cover image for Purple cow : transform your business by being remarkable
Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something
Available: Copies:
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