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1.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Pearson Education Limited,

Available: Copies:

2.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Pearson,

Available: Copies:

3.

Cover image for Essentials of marketing

Essentials of marketing

by

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

Pearson,

Available: Copies:

4.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Pearson,

Available: Copies:

5.

Cover image for Essentials of marketing

Essentials of marketing

Essentials of marketing

by

Blythe, Jim.

View this book online, via VLeBooks, both on- and off-campus
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273757726

Format:

Books

Publication Date

2012

Excerpt:

Pearson,

Available: Copies:

6.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Pearson Prentice Hall,

Available: Copies:

7.

Cover image for Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2011

Excerpt:

Pearson Australia,

Available: Copies:

8.

Cover image for Consumer behaviour : market segmentation.

Consumer behaviour : market segmentation.

Consumer behaviour : market segmentation.

by

Schiffman, Leon G. Consumer behaviour 4th ed.

Format:

Books

Publication Date

2011

Excerpt:

Pearson Australia,

Available: Copies:

9.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Pearson Prentice Hall,

Available: Copies:

10.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Pearson Education,

Available: Copies:

11.

Cover image for Key marketing metrics : the 50+ metrics every manager needs to know

Key marketing metrics : the 50+ metrics every manager needs to know

by

Farris, Paul W.

Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf

Format:

Books

Publication Date

2009

Excerpt:

Pearson Education,

Available: Copies:

12.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Pearson/Prentice Hall,

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Kotler, Philip.

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