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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer
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2. 
Cover image for Customer behavior : consumer behavior & beyond
Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
, emotions, and psychographics -- Customer attitudes: cognitive and affective -- Market differentiation and
Available: Copies:
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