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1. 
Cover image for Marketing communications : a brand narrative approach
2. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing communications 2: Direct communications techniques. -- 11. Distribution management. -- 12
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3. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation
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4. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and
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5. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting
Available: Copies:
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