Search Results for Planning Techniques.

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5 Results Found

00000IIE

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

Available: Copies:

Foundations of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

marketing communications 2: Direct communications techniques. -- 11. Distribution management. -- 12

Available: Copies:

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html

Format:

Books

Publication Date

2003

Excerpt:

-- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation

Available: Copies:

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

marketing -- Advertising agencies -- Client relationships -- Advertising and the media -- Media planning and

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Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting

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