Marketing planning & strategy / Jain, Subhash C., 1942-

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Context planning and channel innovation : reading pack / Independent Institute of Education. Vega

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

Media planning & buying in the 21st century / Geskey, Ronald D.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Space race : an inside view of the future of communications planning / Taylor, Jim.

The sales manager's profit planner : planning and controlling the selling function / Holmes, George.

Strategic planning.

and Societal Issues -- 6. Research -- 7. Strategic Communication Planning -- 8. Stakeholders -- 9