IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
6 Results Found Subscribe to search results
000000IIE
Print
1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
that services play in the economy and its future. The advanced economies of the world are now dominated
Available: Copies:
2. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
organisation? What role does marketing communication play in the marketing mix? How does social media impact
Available: Copies:
3. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
play a role in their day-to-day lives. Your students experience marketing through billboards
Available: Copies:
4. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
. In the store -- 24. A dozen tricks marketers play.
Available: Copies:
5. 
Cover image for Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)
Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)
Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)
by 
Chambers, Larry, 1947-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Write -- Momentum -- Media Play -- An Unforgettable Presentation -- A Great Interview -- How to Get on
Available: Copies:
6. 
Cover image for Winning at new products : accelerating the process from idea to launch
Winning at new products : accelerating the process from idea to launch
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://lcweb.loc.gov/catdir/toc/93-18734.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0831/93018734-d.html
Format: 
Books
Publication Date 
1993
Excerpt: 
development -- Picking the winners -- Development, testing, and validation -- The final play, into the market
Available: Copies: