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1. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming
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by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Excerpt: 
opportunities are required. For this reason, the book dispels popular myths about which part of the population
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3. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
nutritional issues ; And then there is the 50+ population ; Recognizing elderly consumers as an opportunity
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