IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
9 Results Found Subscribe to search results
000000000IIE
Print
1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
2. 
Cover image for The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
by 
Vella, Kevin J.
Format: 
Books
Publication Date 
2011
Excerpt: 
The marketing firm : economic psychology of corporate behaviour / Vella, Kevin J.
Available: Copies:
3. 
Cover image for Consumer behavior and culture : consequences for global marketing and advertising
Consumer behavior and culture : consequences for global marketing and advertising
Consumer behavior and culture : consequences for global marketing and advertising
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers -- Psychology.
Available: Copies:
6. 
Cover image for All marketers are liars : the power of telling authentic stories in a low-trust world
All marketers are liars : the power of telling authentic stories in a low-trust world
All marketers are liars : the power of telling authentic stories in a low-trust world
by 
Godin, Seth.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing -- Psychology.
Available: Copies:
9. 
Cover image for How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships
How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships
How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships
by 
Snyder, David P.
Format: 
Books
Publication Date 
2001
Excerpt: 
How to mind-read your customers : using insights from psychology to increase sales and develop
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumers -- Psychology.
(3)
Aspects psychologiques.
(2)
Marketing -- Psychological aspects.
(2)
Marketing -- Psychology.
(2)
Psychologie.
(2)
Item Available
Advanced Search Location