Public relations for your business. Jefkins, Frank William.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Public relations.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the